A major overhaul for the brand. We helped them redesign everything from their logo to
the interior of their gyms.
Then we re-introduced them to the world with a bizarre cast of characters called ‘the Crunchers.’
Crunch Fitness: the Crunchers
Art Director: Lawrence Melilli
Copywriter: Todd Lamb
Creative Directors: Paul Malmstrom + Linus Karlsson
Producer: Margaux Ravis
Animators: Ugly Pictures
