LAWRENCE MELILLI
CREATIVE DIRECTOR + ART DIRECTOR
PORTLAND, OREGON USA
EMMY + 2x CANNES GRAND PRIX WINNER
®© SELECTED WORK, 2025

A desperado wins with the confident smell of Old Spice.

Old Spice : Smell ‘Em Who’s Boss:
Desperado

Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Creative Directors: Max Stinson + Erik Fahrenkompf
Producer: Chris Capretto
Director: Steve Ayson