LAWRENCE MELILLI
CREATIVE DIRECTOR + ART DIRECTOR
PORTLAND, OREGON USA
EMMY + 2x CANNES GRAND PRIX WINNER
®© SELECTED WORK, 2025
We also sent boxes to a bunch of food reviewers on Tiktok and Instagram. They all ate a bowl of candy for breakfast and seemingly lived to tell the tale.
Role: Creative Director
Partner: Darcie Burrell
Art Director: Lloyd Winter / Copywriter: Ryan Hartsfield
“This is just five pounds of gummy worms.”
-ME, TO LITERALLY EVERYONE-
We turned our candy into a breakfast cereal spin off like all the others.
Except ours was actually just a box with 5 pounds of gummy worms in it. K, bye!
Creative Directors: Lawrence Melilli + Darcie Burrell
Art Director: Lloyd Winter
Copywriter: Ryan Hartsfield
Designer: Oscar Bastidas
Director: Azod